Why Choose Better Housekeeping Shop?

Better Housekeeping Shop is a family owned and operated appliance store and has been based in Red Bank, New Jersey since 1939. Today, Michael and Diane Joy Belforti own the business which was established by Diane's grandfather, Paul Joy, in 1939. Diane's father, Morton "Bud" Joy joined the business after college and owned and managed it for many decades before Michael Belforti took on the day to day management and ownership.

Since 1939, we've strived to serve customers throughout the region with exceptional service and expertise. Our top notch customer service and best price guarantee are why families and businesses come back again and again for their appliances and electronics. We're not a big box appliance store (and by the way, we have seen many of them come and go over the years) but we belong to the largest appliance buying group for independent appliance retailers in the United States, and this means we are highly competitive with each and every other retailer out there-- no matter how big they may appear.

Better Housekeeping Shop is an authorized dealer of such brands as Bosch, Amana, Whirlpool, Maytag, GE, Frigidaire, Electrolux, Kitchen Aid, Viking, Sub-Zero and more. We'll ensure that you will get the best appliances at any budget. Our very knowledgeable sales and service staff is what sets our business apart from any other retailer in the area. Our sales and service management team of Derek, Brian, Carl and Sue are highly trained and dedicated to providing our customers with excellent service. Our goal is to share our knowledge with you so that you will be happy with your appliance selections for years to come.

We have many stories that we could tell about how great it has been to be in business all of these years and why you should purchase your appliances from us, but we prefer to let our customers do the talking. We invite you to speak to your neighbors, friends, and family members-- ask about us, give us a try and we'll do our utmost to ensure that you have a pleasant shopping experience.

We look forward to seeing soon you at Better Housekeeping Shop in Red Bank and Long Branch, New Jersey!