Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at 732.741.4310 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

Call our Experts 732.741.4310

Better Housekeeping Shop, a family owned and operated home appliance store, has been located in Red Bank, New Jersey since we opened our doors in 1939. Today, our business is led by Michael Belforti and Diane Joy Belforti, third-generation owners of the business that was established by Diane's grandfather, Paul Joy, in 1939.

Since our beginning, we've strived to serve customers throughout the Jersey Shore with exceptional service and expertise that is unparalleled. We understand that customers have a choice when buying appliances, so we work hard every day to ensure:

  • The best prices in New Jersey on all brands of home appliances
  • Personalized customer service that simply cannot be found elsewhere
  • A pleasant buying experience when working with our professional and highly trained appliance experts

We look forward to seeing soon you at Better Housekeeping Shop, your trusted resource in New Jersey for home appliances.

Michael and Diane Joy Belforti

Michael Belforti

Michael Belforti
President

Diane Joy Belforti

Diane Joy Belforti
Vice President Marketing

Derek Luchs

Derek Luchs
Sales Director

Brian Bauch

Brian Bauch
Sales Manager

Carl Morfino

Carl Morfino
Sales Manager

Sue Luchs

Sue Luchs
Operations Manager

Lynn Rumage

Lynn Rumage
Customer Support Manager

Curtis Aitken

Curtis Aitken
Installation Team Lead

Shawn Casey

Shawn Casey
Service Team Lead

Delivery and Installation Team

Delivery and Installation Team
Manny Ramirez
Eugene Reyes
Ted Carter
Keith Carpenter